
Marketing Agriculture to Moms: Pete Curran on Craft Agriculture and Saving Small Farms at World Dairy Expo 2026
Trent Loos sits down with Pete Curran at the 2026 World Dairy Expo, where 2,477 head of dairy cattle, including about 170 from Canada, fill the barns. Curran makes a bold case for agricultural marketing: stop aiming only at kids and start reaching mothers, who shape career choices. He urges the industry to move past red barns and manure and show what modern agriculture offers. The conversation turns to farm mental health, his family’s dairy farming history, and the fight to save small farms through craft agriculture and direct-to-consumer sales. Curran previews his book, “The Dirt Keepers,” due in spring.






