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Fleet Farm's Bernie Wehseler on Growing With Rural America

On this episode of Trent on the Loos, Trent sits down with Bernie Wehseler, District Manager for Fleet Farm, to trace how a hometown retailer grew into a trusted name across rural and Midwestern communities. Bernie shares the story behind Fleet Farm's history, from its early roots to its steady expansion, and explains how the company stayed connected to the farmers, ranchers, and families it serves every day. Trent and Bernie discuss what it takes to support rural America, why community investment matters, and how businesses that remember their roots build lasting trust and loyalty for generations.

Fleet Farm
rural America
Bernie Wehseler
District Manager
Midwest communities
farmers and ranchers
small-town business
company history
community investment
Trent on the Loos

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