Farmers Push Back on Big Tech and Data Control
The conversation dives straight into the tractor industry, where brands like John Deere dominate—but not without controversy. Farmers are sounding the alarm over strict repair restrictions, skyrocketing costs, and a system that limits their freedom to fix their own equipment. With major fines and rising pressure from lawmakers, the fight for “right to repair” is gaining serious momentum on both sides of the Atlantic. But the conversation doesn’t stop there. Trent and Kelly pull back the curtain on a deeper issue—how corporations are using personal data to control pricing and behavior. From grocery stores like Tesco tailoring prices based on shopping habits, to subscription services tracking everyday purchases, the episode reveals a disturbing shift in how companies operate. What once felt convenient now raises serious concerns about fairness, privacy, and control. This episode delivers a hard-hitting look at how technology, government policy, and corporate power are reshaping agriculture and everyday life. It’s a must-watch for anyone who values independence, transparency, and the right to make their own choices.
