Building a Brand Beyond the Lanes: Norm Duke and Malia Briggs on Visibility and Opportunity
Malia shares what it was like to throw the viral first pitch at the Chicago White Sox Opening Day, a surreal moment that showcased bowling to a new audience. She reflects on the balance between fun and professionalism on social media, using her growing platform to uplift the sport responsibly.
Norm and Malia also discuss their unforgettable NASCAR experience, where they delivered the iconic “Gentlemen, start your engines” call, blending the excitement of motorsports with the heart of bowling culture. Norm offers wisdom on staying grounded amid fame, urging young athletes to focus on humility, consistency, and authenticity. Together, they emphasize that today’s youth bowlers have unprecedented tools to build their personal brand—but that influence must be managed with discipline, purpose, and respect for the sport’s legacy.
