Living the Dream: The Story of BEK Sports Announcer Brett Loftis

Brett's love for sports was cultivated through nightly rituals of watching the Atlanta Braves alongside his father. These cherished moments not only deepened their father-son bond but also fueled Brett's ambition to become a sports broadcaster. Beyond the Braves, Brett's parents made sure to attend at least one professional sports event every year, whether it was cheering for the Carolina Panthers on the football field or experiencing the thrilling speed of NASCAR racing. It was a childhood steeped in the love of sports and family.

Brett's journey was not without its guiding lights. Throughout his life, he drew inspiration from legendary sportscasters such as Larry Munson, Skip Caray, Gus Johnson, Brandon Gaudin, and Stuart Scott. Their captivating voices and storytelling abilities left an indelible mark on Brett, motivating him to pursue his own broadcasting dreams.

Brett's path to becoming a sports broadcaster gained momentum during his college years at Piedmont University, a Division-III school in Demorest, GA. There, he took on the role of a full-time play-by-play broadcaster for three years. His dedication and talent caught the attention of the sports world when he was featured on "Back on the Record with Bob Costas," an HBO show hosted by the iconic sports host. The show highlighted one of Brett's exhilarating calls during the Piedmont Baseball season.

Before joining the BEK Sports team, Brett honed his craft in the Northwoods League with the Wisconsin Rapids Rafters. During his time there, he served as the radio play-by-play broadcaster and Director of Media Relations. In a remarkable achievement, Brett had the privilege of working with ESPN as a dugout reporter during the 2022 Northwoods League All-Star Game, showcasing his versatility and expertise on a national stage.

Brett is an only child and says he's proud to carry the values instilled in him by his family in his broadcasting career. He sees every opportunity in this business as a chance to make his parents and his faith in Jesus proud.